About Us — Dance Academy AB

Who We Are

Dance Academy AB is a digital-first hub for dancers, instructors, and studio owners. We design professional-grade resources—eBooks, toolkits, video lessons, music packs, audio guides, and management templates—that accelerate skill development, streamline studio operations, and elevate stage performance.

Our Mission

To democratize access to world-class dance education and studio tools, so every learner and every school—no matter the size or location—can progress with confidence, creativity, and clarity.

Our Story

We started as a small group of choreographers, teachers, music editors, and studio managers frustrated by scattered materials and inefficient admin workflows. Over years of coaching, competition prep, and school management, we built our own structured resources. They worked—so we refined, standardized, and released them for the global dance community.

What We Do

Skill Building: Illustrated eBooks, HD video lessons, voice-guided conditioning
Choreography Systems: Step libraries, phrase cards, staging maps, ready-to-teach routines
Studio Operations: Notion/Excel dashboards for scheduling, CRM, attendance, finance, payroll
Performance & Prep: Competition blueprints, checklists, timelines, adjudication insights
Music & Audio: Royalty-cleared mixes with clear BPM/counts, loop points, and stems

Who We Serve

Students & Self-Learners: Clear foundations, safe progressions, measurable milestones
Teachers & Choreographers: Faster concept-to-class delivery, clean formations, better retention
Studios & Schools: Centralized operations, less admin friction, predictable growth

How We Build

Research & Prototyping: Identify real classroom and backstage needs
Co-Creation: Collaborate with instructors, competitors, and studio managers
Testing: Pilot in live classes and rehearsals; iterate on clarity and results
Standardization: Document counts, cues, safety guidelines, and troubleshooting
Updates: Evolve with feedback, trends, and adjudication standards (free for customers)

Quality & Safety Standards

Progressive sequencing and workload balance
Emphasis on alignment, injury-smart warm-ups, and recovery
Clear counts, musical phrasing, and staging logistics
Accessibility: plain English, mobile-friendly formats, captioned videos

Our Values

Excellence: Studio-tested, performance-ready content
Clarity: Step-by-step guidance, clean formats, actionable checklists
Inclusion: Built for all levels, styles, and geographies
Integrity: Transparent licensing, fair pricing, and timely support